I, The Absolute

Marketing Guru

Posted by itheabsolute on June 22, 2005

A good teacher is one who ignites the minds of the students; makes them think. Prof Jagmohan Raju (of Wharton), who is here to teach us Marketing Decision Making, is thus far the best Prof at ISB. He has a great ability to be able to explain complex subjects in a simple fashion. Add to this, he brings wit into his discussions. He is not so much concerned about what the answer to a problem is as he is about the way one approaches the problem in arriving at the answer. The process of thinking matters. He also has been doing a great job in making us relate what we learnt in other subjects to the marketing concepts/issues. A unique feature about his classes relates to the method he applies for cold calling. The photo of the student who he is going to cold call appears on the screen. I guess during his ten sessions, he will cover entire students. He has also been able to enthuse student interest in the subject and enable them participate in classroom discussions. It just took him one class to bring new perspectives about marketing. Will I develop interest in marketing before the course ends? Perhaps, yes.

If someone wants to specialize in marketing, ISB is the place to be.

3 Responses to “Marketing Guru”

  1. Amit said

    Cant agree more abt Prof. Raju. Its an absolute privelege to sit thru his classes.

  2. Hi Anon

    WOuld appreciate if you leave ur name so that i know who is writing.

    thanks for the inputs.

    it was never my understanding that sales = marketing or vice versa.

    i can only say about my opinion on marketing after i finish these sessions. people have prejudices and you can count me as having prejudice against marketing. i will try to correct this during the course. but sure i cannot get passionate about this discipline or practice

  3. Anonymous said

    I guess you would have figured out that Sales is just a subset of marketing plan. In an earlier blog you mentioned about not gaining much from marketing because of ur past experience. But i guess you have strong experience in relationship management and sales than in Marketing.

    Having said that, I am sure you would find marketing very interesting and useful.

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